Choose a time when the animal is relaxed and try to ensure there are no distractions around; try to make it fun and a game for them.
Have a few distractions of your own to hand, such as toys or their favourite treat.
They will be more relaxed and helpful after they have eaten; they will feel slightly drowsy and less inclined to run away.
If they have a favourite spot or cushion try to get it set up beforehand and make sure there is sufficient lighting and you have good access to move around.
If you want a particular shot, with the cat/dog playing with a box, sticking its head through a hole, whatever; spend a few minutes playing with them with the toy before you pick up the camera (but have lighting in place).
If you want your pet to be watching television or computer monitor you should have a shutter speed of 1/30 in order to display the whole TV picture. This will mean having your anipal still and, if possible, the camera on a tripod or resting on something solid.
Tease the shutter button gently with a finger rather than giving it a hard press, that way you are less likely to move the camera.
You know your pet and what it likes and, really, you are recording your lives together so you want photos of day to day things, feeding and grooming, cuddles etc. You could also try setting up some situations like introducing a kitten to a running tap (faucet); it might play with the water, or take it out in light rain (keep the camera dry), or most cats love running in snow, or playing in dry leaves. For cats a pinch of cat nip is a guarantee of some fun pictures.
Take the photos on a level with the animal or try some different shots such as looking up at it (put the cat on the table and kneel on the floor) or if the cat has its paws out take a shot along its legs (face in focus).
The possibilities are endless and I find that the cats always come up with ideas I had never thought of.
If your camera has an automatic setting (point and shoot) this is usually adequate for most pictures and ensures you don’t lose any whilst fumbling with shutter speeds and apertures.
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